1.) One of the things that stood out to me this week in the reading was the social media marketing plan. I was surprised to see the effort that needed to go in to marketing through social media. I never realized that there were actual methods that proved the most efficient and that marketers took so much time to realize these methods.
2.) One of the confusing things I read this week had to do with the part about developing an information gathering instrument. I feel like this can get really complicated and wonder if bypassing this and using tools that are already available would be okay.
3.) Question 1: Do surveys for market research still payoff the way they had in the past?
Question 2: How can a marketer be sure that the cost and information are going to be worth the effort in the end?
4.) One thing I though the author was maybe a little off about was the door to door speed of collections. The author thought this is a fast way to get information, but from my own experience people are less likely to help you when your knocking on their door pestering them during evening or weekend hours when they just want to relax.
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