1.) One surprising thing in the reading was the insight that developers spent more time figuring out ways to advertise the same products to people based on preferences instead of creating new products based on need.
2.) One thing that was confusing to me was that the author believed that despite the fact that this new style of advertising has been used since the late 60's, it wasn't efficient or effective. I can't understand how an entire industry uses a method for this long without it actually effecting their bottom line.
3.) Your concepts for fixing the problem seem very difficult to implement, is there any clear cut program/direction you can give a company wanting to reinvent their market segmentation profiling?
Why do you think so many companies haven't given up on the concept of attitudinal marketing if it isn't working?
4.) The author seemed to know his stuff and I don't think there was anything in this article I would personally disagree with.
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