Week 9 Reading Reflection

1.) One of the things that stood out to me this week in the reading was the social media marketing plan. I was surprised to see the effort that needed to go in to marketing through social media. I never realized that there were actual methods that proved the most efficient and that marketers took so much time to realize these methods.
2.) One of the confusing things I read this week had to do with the part about developing an information gathering instrument. I feel like this can get really complicated and wonder if bypassing this and using tools that are already available would be okay.
3.) Question 1: Do surveys for market research still payoff the way they had in the past?
Question 2: How can a marketer be sure that the cost and information are going to be worth the effort in the end?
4.) One thing I though the author was maybe a little off about was the door to door speed of collections. The author thought this is a fast way to get information, but from my own experience people are less likely to help you when your knocking on their door pestering them during evening or weekend hours when they just want to relax.

Idea Napkin No. 2

1.)   My name is Brittney and I’m 24 years old, a mother, wife,  and student. I have ten years of work experience specifically in customer service. For this the LOV Fit Kit I hope I can get my kit on every shelf in huge retail chains around the country. I want to be able to show all parents that they do have a choice when it comes to diapering their children. Settling for a brand because of popularity or fear of changing brands because of cost will be an issue of the past!

2.)   The LOV Fit Kit is a need that hasn’t been met for reasons still unknown to me. It seems simple and realistic to implement my system. When a mother goes diaper shopping especially for a new baby, or a baby who needs a bigger diaper size because they’ve outgrown their old size, they should be able to test sizes and brands without having to commit to a $20 box of diapers from just one brand with just one size. With the LOV Fit Kit parents can walk into a store pick the size they need to test, and have $10 box of diapers with different brands so that they can find the perfect fit for their little one.

Our box will have two different sizes in each kit. For the mother who isn’t sure what size is best at the point in their child’s growth. It will also include 5 different brands with two diapers of each size and brand. That means for just $10 parents can have a box of 20 diapers to test and figure out what sizes will work. That’s not all, included in every fit kit are sample wipes for babies having trouble with rashes and coupons for the different brands so that you can save on your next diaper purchase!

3.)   The LOV Fit Kit would be a great tool for parents everywhere. First time parents are not brand loyal and would probably be the biggest target for our product. We will do this so that manufacturers have incentive to not only participate in our mission but also include coupons for future buyers. It would also be reasonable to target hospitals that deliver babies so that they can make sure every new family goes home with a LOVE Fit Kit to have the perfect fit for their brand new baby.

4.) I think most parents would love to be able to shop around without actually spending the amount of money it would take to test every brand and size before picking out a diaper that’s right for their little one. A lot of the times parents go home with a box diapers and it turns out that this diaper is off an inch on the waste, or too long under their bottom. This kind of size misfit will cause leaks and stains, and stress to parents. As a parent myself I find that I spend lots of time in the diaper aisle wishing there were different options because the ones available just aren’t working, or are too expensive to use for testing a fit.

 5.)   Our product will have a kit for every baby along every step of diapering. Newborns have especially sensitive skin, so we will carry a newborn package that has sensitive diapers from every brand that sells them. When the parent finds what they want, they will have coupons from that manufacturer to buy their first box of diapers. Manufacturers will want to offer these coupons because brand loyalty is huge for parents and getting parents to buy from them can mean a lifetime commitment for their first child and last. When baby moves up a size or seems to be in between two sizes, we will have a kit with size A and size B within to see which brand is carrying the size that seems to match the babies needs the most. Parents never have to waste money on diapers that don’t fit, don’t work, or aren’t comfortable for baby ever again. Disposable diapers have only been around for a few decades and investors know it’s a huge market with some definite room for improvement. Our kit will be investor friendly because most of the cost will be from packaging. Manufacturers will have contracts with us to sell us their diapers at a very reduced cost because of our need to purchase in bulk as well as the free advertising they get from our brand.

Reflection:

I believe everything above is smoothly transitioned and well put together. The idea comes together to really meet the needs of parents everywhere. Investment opportunities will be vast and investors will see our earning potential with little convincing. The diapering industry has an unmet need that someone needs to address before its too late.