Whats next

Step 1: I believe the next product for our company would be fit kits for cloth diapers. We want to be able to brand ourselves as a company with true variety that meets the needs of every baby in diapers, including the ones in non-disposables.

Step 2: RECORDING BELOW

Step 3:
The recorded customer believed that the next best step would be a detergent kit that parents could use to test skin irritations before buying a whole kit. I liked this idea, although it might be very hard to implement just because parents would have to wash clothes and test allergic reactions on their children, which could be harsh for the child.
Another customer was not recorded but was interviewed:
The customer believed that the next step would be to offer our own diaper that truly meets every need for the diapered baby. He thought that the best idea was to start out offering our fit kit, but finish by slamming the market with our very own diaper that has all the variety a parent needs in one diaper.

I think this is a great idea and one I hadn’t pondered yet. I believe that if we start hitting the market with a brand that people can trust for finding true fits for their diapered child, then we’d have customers who believe we might be able to offer something with all the variety we’ve contained in our kits. I believe this could be a future step for sure, although I think that it should be on the back burner to offering the cloth diaper kit. I think its best to gain as much trust in our brand as possible before launching a diaper that we call our own.

Step 1: Right now our plan is to target parents. I think we could also target non-parents. It’s a big thing to give gifts to expectant mothers, and I think with the right marketing we can target non-parents to buy our kits for expectant parents. We would advertise it as the perfect baby shower gift for any new parent. It would be an easy solution for gift buying for the new parent.

Step2: I think this market would be happy to have a product like ours for the convenience and because it offers peace of mind since any new parent will need diapers and very well may need to test out a few diapers when their new baby comes. The cost of the kit is very low compared to other gifts that could be given yet the gift is very valuable and realistic.

Step 3: Interview Below

Step 4: I was surprised to learn that non-parents would feel cheap buying the gift instead of something else, but would appreciate being able to add it to a gift as a sort of “cherry on top”. Our kit could be marketed in a way that would accessorize other gifts. For example some parents will be gifted a changing table which is a bit more pricey ,but a perfect accessory gift for that would be out fit kit.

I think that my expectation that this kit could serve as a nice gift for non-parent friends of new parents was indeed accurate and feasible. I don’t think this market is as big an opportunity as my current market, but I definitely think it can serve a small purpose in our overall goal of providing variety for new parents.