Week 14 Reading Reflection

1.) The most surprising thing in the reading this week was the part where they said that Southwest Airlines is successful because of its fun and  positive service. I would think it would take more than that to be successful.
2.)One thing that was confusing to me was the model on page 76 about entrepreneurship strategy. It seemed really all over the place and not clear enough on what the correction strategy was.
3.) Question 1.) For developing a vision do you think this has to be short and concise in order to be effective? Question 2.) How would a top tier executive make sure that management support exists within their organization on a consistent basis?
4.) One thing I thought was maybe wrong in the reading this week was the part where the author said Southwest Airlines is the most profitable airline in the industry. I though it was one of the newest one and it just seems crazy if its true.