1.)
My name is Brittney and I’m 24 years old, a
mother, wife, and student. I have ten
years of work experience specifically in customer service. For this the LOV Fit
Kit I hope I can get my kit on every shelf in huge retail chains around the country.
I want to reach all first time moms so that they can see for themselves how
important it is to have some variety before making a decision on what brand and
size of diaper to use for their children.
2.)
The LOV Fit Kit is a need that hasn’t been met
for reasons still unknown to me. It seems simple and realistic to implement my
system. When a mother goes diaper shopping especially for a new baby, or a baby
who needs a bigger diaper size because they’ve outgrown their old size, they
should be able to test sizes and brands without having to commit to a $20 box
of diapers from just one brand with just one size. With the LOV Fit Kit parents
can walk into a store pick the size they need to test, and have $20 box of
diapers with different brands so that they can find the perfect fit for their
little one.
3.)
The LOV Fit Kit would be a great tool for
parents everywhere. First time parents are
not brand loyal and would probably be the biggest target for our
product. It would also be reasonable to target hospitals that deliver babies so
that they can make sure every new family goes home with a LOVE Fit Kit to have
the perfect fit for their brand new baby.
4.)
I think most parents would love to be able to
shop around without actually spending the amount of money it would take to test
every brand and size before picking out a diaper that’s right for your little
one. A lot of the times parents go home with a box diapers and it turns out
that this diaper is off an inch on the waste, or too long under their bottom.
This kind of size misfit will cause leaks and stains, and stress to parents.
5.)
Our product will have a kit for every baby along
every step of diapering. Newborns have especially sensitive skin, so we will
carry a newborn package that has sensitive diapers from every brand that sells
them. When the parent finds what they want, they will have coupons from that manufacturer
to buy their first box of diapers. Manufacturers will want to offer these
coupons because brand loyalty is huge for parents and getting parents to buy
from them can mean a lifetime commitment for their first child and last. When
baby moves up a size or seems to be in between two sizes, we will have a kit
with size A and size B within to see which brand is carrying the size that
seems to match the babies needs the most. Parents never have to waste money on
diapers that don’t fit, don’t work, or aren’t comfortable for baby every again.
I think the concept fits together really
well. These questions helped make the vision even clearer for me and I believe
that this product could be the answer to diapering stresses for many parents.
Hi Brittney!
ReplyDeleteI have 3 younger sisters and thinking back to when they were babies I can remember the diaper struggle my parents went through (at least with my eldest sister). Your idea seems unique and you've definitely identified your target audience well which goes a long way. You may want to flesh out some of the details concerning the materials in the kit and whether you would focus on selling these kits to parents of newborns or to department stores that sell the diapers (like Target and Walmart). In the end you may find more success targeting the department stores after testing your product out with a couple of families.
Hope you continue to expand upon this idea and develop new ideas for it! Check out my blog when you get the chance. I talk about my business opportunity called OddJob: A craigslist phone app for college students that focuses on getting small, cheap tasks done.
http://justslothin.blogspot.com/2016/02/idea-napkin-no-1.html
Hello Brittney! I think you have a pretty good idea going for you here. I work with kids, and cleaning up after a diaper leak is never fun... I know a lot of parents and families who would appreciate to have had the option to try out diaper sizes before they purchased a whole package of them, because I know how expensive baby products are, and it all adds up in price!
ReplyDeleteIf you're interested in checking out my post here's the link:
http://blogsfirstwords.blogspot.com/2016/02/idea-napkin-no-1.html
Brittney!
ReplyDeleteGreat idea! I think your idea is very feasible and could be a huge success. Diapers are so expensive and no one wants to open a box of diapers only to realize it didn't fit their baby anymore. I think you need to work out some of the specifics within your idea to turn it into a real venture, but so far it sounds like you are running with a good plan. I wrote about a healthy late night food option close to Campus if you would like to check it out: http://katieaustintx.blogspot.com/2016/02/idea-napkin-no-1.html
Hey Brittney,
ReplyDeleteI'm not a parent but I still think that your idea would definitely work. Every baby is different so getting the right type of diaper and the right fit to make the baby comfortable, as well as reliving the parents, is very important, especially to new parents. Caring for the infant will be one of the most important tasks for the new parents so your LOV it will help them out so much and having this product in places like hospitals is smart for the newcomers.
Both of our products are here to help others although yours is more directly affecting a child and their parents while mine is affecting everyone who would or is living in an apartment or dorm.
If you would like to see my blog post, here's my link: http://thisisnotawkward.blogspot.com/2016/02/idea-napkin-no-1.html