Week 5 Reading Reflection

1. The thing that stood out the most for me in the reading was the process for obtaining a patent. The red tape is real in this situation. The total time it takes to get a patent was over 2 years and the actual work that went in to doesn't seem like it should take that long.

2. The more confusing aspect of this chapter was the trademark rules. It seems very complicated. There doesn't seem to be any solid rules that a business is protected behind. Trade Secrets and trademarks seem to have the most room for error and is something I think might hinder a small business if they are trying to get their trademarks protected.

3. Question 1: If a business reorganizes do other potential creditors have access to this information like they would in a bankruptcy situation? Question 2: If your patent is rejected do you have to resubmit from the beginning and pay the fee again?

4. This chapter was very factual and I don't see anything I could debate the author about.

Elevator Pitch No. 1

1. Opportunity:

As a mother in the 21st century I know I'm already pretty spoiled when it comes to tools and gadgets to helping make life as a mom easier. The one thing that I can't get over is the lack of effort diaper companies have put in to making you a customer. The big brands expect you to buy from them just because they're the leaders yet they give you an inconsistent product with a price tag big enough to break the bank. But to top it off, and this is the big problem, every size, shape, and brand is different. A baby who comes from a family of tall people isn't going to fit the Pamper's Baby Dry size 4 at the weight reccommended simply because they're torso is too long. A fat baby isn't going to fit a size 4 diaper either, even if they fall into the suggested weight category.
So what do we do as mothers? We search for the right diaper. We spend endless dollars on research which includes buying different brands and sized until hopefully we find the right fit. And if we do find the right one, well we just have to pray that baby doesn't have a wacky growth spurt making legs fatter, longer, or both!

2. Solution

My solution is the LOV Fit Kit. Or the Lots Of Variety fit kit. Its a simple solution to a mind boggling maze that every mother has to go through. Each kit will be labeled by size and brand names included. For example if your shopping for your newborn, you will be able to by one LOV Fit Kit with 5 diapers each from Pampers, Huggies, Luvs, and Honest. For a total of two weeks you can test the ones you like and from there you can finally find the right fit for your baby. We will offer Love Fit Kits for every size from infancy to toddler.